Zach Pousman is a digital innovator and strategist, designing better ways for people and technology to work together. Zach has a deep background in human-computer interaction, including ethnographic and qualitative research methods to uncover unmet customer and user needs, which serves him well as Variable Labs’ Chief Strategy Officer. Zach has consulted with startups and blue chip companies including Coca Cola, Verizon Vehicle, Citibank, and Anthem Blue Cross Blue Shield to discover digital opportunities and bring new digital products and platforms to market. Zach is a graduate of The University of Chicago, and holds a Master’s of Science in Human Computer Interaction (MS-HCI) from Georgia Tech. He’s presented worldwide at academic and industry conferences including IEEE Information Visualization, Ubicomp, CHI, and O’Reilly SOLID.