Read Ziegler is President of Vantedge, a strategic insights, analytics & marketing performance company which he founded in 2005. Vantedge recently became part of Cooper Holdings, a full-service, integrated marketing company serving some of the world's most innovative brands. Ziegler’s passion for helping companies has driven him for more than 25 years as a sales and marketing executive, company founder, and strategic advisor. He has developed high performance sales & marketing strategies for companies of all sizes in the communications, technology, financial services, manufacturing, CPG and healthcare industries. His areas of specialty include Strategic Insights & Analytics, Customer Relationship Optimization, Sales & Marketing Effectiveness, Demand Generation and Product Innovation. Ziegler is credited with numerous product innovations including bringing to market one of the first ebilling solutions, and more recently Virtex, a VR market research solution for immersive experience analysis for the retail, travel & leisure, gaming and manufacturing industries. Ziegler is also an investor and coach to early-stage companies and currently sits on the Board of Directors of PogoTec, an emerging leader in electronic wearable devices and mobile wireless power solutions.