Cooper has been called “a national treasure” and “the ultimate business guru for the new millennium.” His books have sold more than four million copies. His podcast, Upwire, is rated one of the world’s top neuroscience podcasts. Cooper Strategic originates and customizes ultra-practical ways for leaders and teams to excel, innovate and set records year after year. Cooper and his firm draw on a peak performance database with over one million leaders, entrepreneurs, professionals and teams.