Peter Sorckoff is the Chief Creative Officer and Senior Vice President of Marketing for the Atlanta Hawks and Philips Arena. Peter oversees brand management, advertising, promotions, the fan experience/game presentation, digital and social channels, direct/e-mail marketing and team retail operations. He is also responsible for leading all creative teams in the origination and development of new and unique content in-arena, on television and in the digital environment.

In addition to his work with the Atlanta Hawks and Philips Arena, Peter has been an exemplary member of the Calgary Flames and the Atlanta Thrashers organizations. He was also a Venue Producer for the Salt Lake Olympic Committee during the 2002 Winter Olympic Games.

Peter sits on the board of the St. Jude's Recover Center, as well as the Community Advisory board for CBS 46. He is a Team Advisory Council Member for InStadium ­ Live Sports Video Network. His accomplishments have earned him several honors, including nine ADDY's and five IDEA awards. Peter is originally from Calgary, Alberta and lives in Roswell with his wife and three daughters.