Logan Lee, co-founder—alongside three friends—of Wine Awesomeness, wants to make wine, well, more awesome. The wine ecommerce and editorial side kick, thebacklabel have become one of the largest millennial wine drinking audiences on the web with more than one million eNewsletter subscribers. 
The brand's mission is to educate wine drinkers without pretension, while curating some of the coolest wine from around the world. Partnering with folks like fashion photographer Ben Watts, theSkimm, and global winemakers, Lee and the WA Crew are making the wine industry accessible, where new wine drinkers can feel at ease.