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avatar for Liza Kirsh

Liza Kirsh

Adweek
Vice President of Business Development
Liza joined Adweek in 2013 as Vice President of Marketing to lead marketing efforts and brand strategy. Liza was responsible for Adweek's marketing initiatives driving engagement across all platforms, especially digital and experiential. During her tenure she launched Adweek's custom content division, developed strategic partnerships and expanded the event portfolio. She also oversaw the central marketing group, which included creative services, events and public relations. Today, Kirsh leads business development efforts for several divisions under management responsible for strategy, activation and client relations. 

Before joining Adweek, Liza was Director of Marketing at iHeartMedia in the Out of Home division, where she developed integrated marketing programs for global brands across all iHeart assets and events. Prior, Kirsh spent six years at HBO in marketing, creating multi-platform campaigns for marquee franchises across HBO’s product offerings including On Demand and HBO Go. 

Mrs. Kirsh received a BA in Communications from the University of Wisconsin-Madison. She is an avid runner, obsessed with giving restaurant recommendations, football fanatic and proud volunteer for NYU Langone's Comprehensive Epilepsy Center, where she sits on the event steering committee.   She resides in New York City with her husband, Ross.


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