Science suggests that the messages presented in ads aren’t what persuade people to buy. At best, an ad leaves a valuable vibe, impression or feeling. Sometimes the intention behind an ad and its placement are more important than the actual messaging. So how can today's marketers tap into this visceral need? Deacon Webster, Chief Creative Officer at Walrus, will explore why the purpose and “signalling" that underpin a brand’s marketing are what actually drive audiences’ perceptions.
Deacon Webster is the Co-Founder & Chief Creative Officer of Walrus in the USA. Walrus is an independent advertising agency that has worked with national brands including Pfizer’s Emergen-C, AMC, Amazon, Bloomberg, Staples, HBO, XOJET, General Mills and more.