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Tuesday, April 25 • 4:00pm - 4:45pm
C-Level Summit Badge | Breakout 2 | Grand 3 – Are Advertising Messages Meaningless?

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Science suggests that the messages presented in ads aren’t what persuade people to buy. At best, an ad leaves a valuable vibe, impression or feeling. Sometimes the intention behind an ad and its placement are more important than the actual messaging. So how can today's marketers tap into this visceral need?  Deacon Webster, Chief Creative Officer at Walrus, will explore why the purpose and “signalling" that underpin a brand’s marketing are what actually drive audiences’ perceptions.

Deacon Webster is the Co-Founder & Chief Creative Officer of Walrus in the USA. Walrus is an independent advertising agency that has worked with national brands including Pfizer’s Emergen-C, AMC, Amazon, Bloomberg, Staples, HBO, XOJET, General Mills and more.

avatar for Deacon Webster

Deacon Webster

Owner, Chief Creative Officer, Walrus
Deacon co-founded Walrus in 2005 with his wife, Frances. Prior to Walrus, he was the Chief Creative Officer of Mad Dogs & Englishmen, the same agency at which he began his career as a junior copywriter in 1995 and moved up the ranks to oversee creative at the San Francisco office... Read More →

Tuesday April 25, 2017 4:00pm - 4:45pm EDT
Grand 3 - Business Stage Sponsored by Alphavest.com