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Thursday, April 27 • 2:00pm - 2:45pm
Breakout 7 | Snagajob Stage (Grand 1) | The New Numbers Game: How to Accurately and Safely Use Customer Data to Drive Marketing & Business Decisions, Sponsored by BoomTown

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Moderators
avatar for Michelle Van Jura

Michelle Van Jura

Founder, Intersect Communications
Michelle Van Jura is a seasoned professional with various aspects of marketing and public relations experience. Michelle’s career experience and focus has ranged from business-to-business hardware, software and Internet clients to consumer-focused products. She has handled a full-range of corporate communications efforts, crisis management, media relations and analyst relations. She recently founded Intersect Communications, believing that although the media landscape and communication channels are changing the core skills that are the foundation of PR/marketing communications are still relevant and need to be upheld... Read More →

Speakers
avatar for Dorie Wallace

Dorie Wallace

VP of Customer Success, Blackbaud
Dorie Wallace is the newly appointed Vice President of Customer Success at Blackbaud, the leading provider of software and services to nonprofits with 35,000 customers worldwide. She has been with Blackbaud for 18 years serving in leadership roles in professional services, product management, and customer support before leading the customer success organization. During her tenure in support, the team increased customer satisfaction by 13 points and increased first contact resolution by 35 points all while decreasing costs over $1M. Prior to working at Blackbaud, she worked in hospitality management in... Read More →
avatar for Brock Ward

Brock Ward

Digital Marketing Manager, BoomTown
avatar for Read Ziegler

Read Ziegler

President, Vantedge
Read Ziegler is President of Vantedge, a strategic insights, analytics & marketing performance company which he founded in 2005. Vantedge recently became part of Cooper Holdings, a full-service, integrated marketing company serving some of the world's most innovative brands... Read More →


Thursday April 27, 2017 2:00pm - 2:45pm
Grand 1 - Technology Stage Presented by Snagajob

Attendees (42)




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