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Thursday, April 27 • 1:00pm - 1:45pm
Breakout 6 — The Science of Decision Making - AI, Biometrics and Neuroscience - What it all means to Brands and Buyers

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Lately everyone is talking about AI, but most aren't talking about it accurately. Businesses are scrambling to implement AI and Neuroscience into their decision making process and data analysis, but most aren't doing it in a manner that will produce significant result. We plan to help brands clearly define AI, Neuroscience and biometrics and how they fit into their business goals and provide improvements. People are still figuring out what each of these scientific methods are. For Neuroscience they are trying to implement it by reading people's biometrics and unconscious responses, yet they do not understand the cognitive nature and the effect of the five factor model, behavioral economics or even Darwin’s theory and how knowledge in these areas can effect a customer’s decision making progress up to 10 seconds before they even know it. As for AI, it’s the wild west – terms are being thrown around incorrectly, there isn’t a true understanding of machine learning, vs cognitive, or deep learning, or even the statistical logic used may be counter intuitive to their objectives. I’ll help the audience understand each of these pieces, bring together the future of ‘mindset advertising” and how the World of Everything (WoE) will guide strategy and implementation moving forward.

Speakers
avatar for Greg Yates

Greg Yates

CMO, RICG
Greg’s tenure includes over twenty years of building new brands and rescuing stale ones that were falling out of vogue. Previously, he was CMO of Investing Channel, Managing Director of Intuition and held senior roles at Fox Interactive Media, IGN, UGO and imeem. As Chief Marketing Officer RICG, Greg’s responsibilities include Business Modeling, Brand Marketing, Communications, Advertising, Business Development and Product Evolution... Read More →


Thursday April 27, 2017 1:00pm - 1:45pm
Grand 3 - Business Stage Sponsored by Alphavest.com

Attendees (2)